52 Years of History and a Year of Transformations
Today, December 12, 2024, Hoshizaki Macom celebrates its 52nd anniversary, a year marked by achievements and changes. With a visit from the CEO of Hoshizaki Japan, Mr. Kobayashi, we made our new identity official in Brazil, consolidating our brand with the Japanese brand, recognized worldwide for its excellence in refrigeration equipment and ice machines. [...]
Macom completes 10 years as part of the Hoshizaki group!
Aços Macom, a Brazilian company specializing in equipment for the foodservice sector, is celebrating a decade as part of the Japanese multinational Hoshizaki, a world leader in refrigeration equipment and ice machines. Since joining the Hoshizaki group, Macom has stood out in the market, providing innovative solutions to its customers, partners and employees. [...]
Macom releases ESG Annual Report 2022
Leading foodservice company presents its annual ESG report Aços Macom, a company founded in 1972 in Guarulhos, presents its 2022 annual ESG report to the market. A leader in the foodservice market, Macom recently celebrated its 50th anniversary. During this period, Macom has gone through [...]
Creativity in the kitchen
Techno-emotional cuisine Are you familiar with the concept of techno-emotional cuisine? It's a concept that involves feelings in the preparation of food, taking into account the various sensations that each dish causes in customers. Techno-emotional cuisine is not just about taste and flavor, but also about the way the dish is served and the way it is presented, with a view to [...]
Productivity in the kitchen: How to make my restaurant efficient
Having a productive kitchen is essential if you want to have a successful restaurant, because productivity increases the profit, production and quality of your business. After all, what is productivity? It's the ability to produce more, using less time and resources. That's why it's necessary for the kitchen to be highly productive, [...]
Macom innovates and keeps its stand full for the 4 days of the Apas Show
From May 16 to 19, Macom took part in the 36th edition of Apas Show 2022. The event is aimed at the supermarket sector in Brazil and abroad, and is recognized as the largest food and beverage fair in the Americas. This year, the fair presented a new concept “Beyond Food”, which reflects its [...]
Macom announces the opening of its Factory Shop
Store offers high-performance foodservice equipment for immediate delivery Founded in 1972, the Aços Macom industry, located in Guarulhos, has opened a factory store at its headquarters. The store has been specially designed to welcome customers, who can see the equipment and test it. Most of the equipment on display is ready for delivery. [...]
Marketing for burger restaurants
The success of a Hamburgueria mirrors the chef's passion for the hamburger, but there's no point in producing the best snack if no one knows your brand, there's no point in having the best service experience in the salon if no one knows where the establishment is, in other words, without good publicity and marketing, your [...]
How much should I sell my burger for?
The attitude that creates the most risk for your business is forgetting the math, in other words, taking too long to understand the relationship between price and cost. Understanding this relationship can be one of the factors in making your burger restaurant a profitable business or not. Pricing is not such a complicated science, although there are several factors that weigh [...]
How to choose equipment suppliers for your professional kitchen?
Starting a business, opening your own restaurant, snack bar or burger joint is a unique moment and many doubts arise during this process. Choosing equipment suppliers for your professional kitchen is a fundamental step that requires a lot of attention, as the performance of the equipment can directly influence the results of your business. So we've listed a few points to consider when [...]
