Investing in a display window for your establishment makes it easier to finalize a purchase, as the window is the first visual contact customers have with a brand or store's product. This first visual contact with the product arouses feelings of enchantment, desire and identification.
Merchandising studies have already stated that the store window is the motivation for 70% of an establishment's sales, with around 80% of the total being impulse purchases, i.e. the consumer decides to make the purchase only inside the point of sale (POS). (Source: Sebrae)
In order to help you choose the best equipment for your business, we've listed some important points when choosing the ideal shop window.
Happy reading!
Point of sale
Do you know the point of sale?
The POS is a space that helps a company display its products or services, where the main objective is to closing deals with the client. From a marketing point of view, it's a good strategy for attracting customers by demonstrating your best products, the moment when you manage to charm the customer and have the chance to influence them when they make a decision.
What's more, when we talk about display cabinets, we mention the point of sale because of the importance of investing in the brand's visual identity and being able to demonstrate your products with quality, attracting the attention of passers-by.
The point of sale is basically the environment of your establishment, so it's important to put in place actions that come from marketing strategies, as this will only increase your results from the layout to the organization of your business.
And once again, with Macom's showcases, it's possible to make the environment more beautiful and professional, which will certainly make a difference when a customer needs to decide which place to choose for an afternoon coffee, for example.
Macom showcases
For entrepreneurs thinking of opening a snack bar or bakery, Macom's showcases are the right choice for displaying their products, because as well as preserving food safely and maintaining its quality, they provide greater visibility, encouraging customers to make a purchase.
The purpose of a display stand is to enhance those products that need to be highlighted on your menu, whether they are sweet or savory, cold or hot. In other words, it is extremely important to choose equipment that will not only display your product, but also preserve it.
Types of shop window
Heated showcase
Macom's heated display case has clear, cut and tempered glass. The transparency of the glass keeps the food on display visible and helps with hygiene.
Developed to display and preserve the temperature of products during the distribution service period, it has a maximum load of 20kg on each shelf.
Internal lighting not only makes it easier to display the product to your customer, it also maximizes their visual appeal.
In addition to all these benefits, the equipment is supplied with a forced-air temperature exchange system and fans to circulate the hot air, a physical factor that allows for faster and more dynamic heating, maintaining a uniform temperature and consuming less electricity.
Refrigerated display case
The refrigerated display case is the ideal equipment for those who want to keep cakes, pies and drinks at the right temperature. As well as a great visual appeal, the refrigerated display case provides an excellent customer experience, as it keeps food fresh and protected at all times.
Design developed to freeze faster;
Internal lighting by LED bars;
Digital temperature control;
Cooling by forced air system;
Double glazed front, side and top;
✅ Rear door system with sliding glass
Grab and Go
The Grab and Go Display Case is designed to display and maintain the temperature of products during the distribution service period.
With double-sided, clear, cut and tempered glass, it preserves and maintains the temperature of the food. The transparency of the glass keeps the food on display visible.
The equipment has shelves made of cut and tempered colorless glass, which helps with hygiene and displays the products on the shelves below.
With a maximum load of 20kg distributed over its area.
Its internal lighting not only makes it easier to display products to customers, but also maximizes their visual appeal.
Neutral showcase
No less important than the others, the neutral display case is recommended for storing and displaying the products that customers need to see, but does not need to be kept at room temperature.
Check out its features:
Stainless steel frame;
LED lighting;
✅ 02 shelf planes;
Double glazed front, side and top;
Rear door system with sliding glass;
No drainage point required;
Black nylon leveling feet.
At Macom, we are dedicated to offering the best equipment experience. We understand that any failure can disrupt the running of your restaurant and negatively influence the satisfaction of your employees and customers.
Are you interested? Contact our experts or request a quote.
